See things clearly

In Chapter 3 of the OBASHI Methodology, we describe how understanding various flows has been critical throughout economic history:

1770s - mechanisation, factories, and canals – water 

1830s - steam engines, coal, and iron railways – steam 

1870s - steel and heavy engineering, telegraphy, refrigeration – electricity 

1910s - oil, mass production, and the automobile – oil; components; petrol

Today, businesses,

“...rely on a complex interaction of people, process and technology. And it is the flow of data that is the lifeblood of the modern business...”

In recent months I’ve noticed the ‘data is lifeblood’ analogy being used a few times, here are a few examples:


Location, Location, Location! (Even in the Cloud)

 “...But data is the life-blood of any organization...you should not be surprised when your prospective customers start asking tough questions about where their data is hosted. You also need to think about how the location will affect your ability to service customer who fall under specific policies such as HIPPA, Sarbanes-Oxley, or PCI-DSS...”

How to Justify the Cost of New Backup and DR Solutions

 “...An organization’s data is its lifeblood. Corporate and government executives understand this but still are unwilling to allocate the right budget to the IT department to protect it. Why?...”

From Traffic to Strategic Insights: The New 'Data Ops' Practitioner

 “...It’s no longer enough to just ensure a placement is trafficked correctly and that campaigns are pacing at an expected rate. Ad operations professionals are now responsible for oversight on the flow of data to all manner of third-party services...Data is, after all, the lifeblood of a holistic marketing strategy today...”

Data is the lifeblood

 “...Crucially, the lifeblood that flows through our increasingly-networked world is data. In a digital world, data is everywhere. It defines, describes and determines the world we live in. Usually, you can’t see it; you definitely can’t touch it. But data is literally the “stuff” of everyday life...”

Data Connection and Usage, the Life Blood of Mobility

 “...Data Connectivity and Consumption is the Life Blood of Mobility and your Mobile Information Workers, so through education and control make sure you don't get a nasty shock!”

Are Insurance Companies Managing Their Risk of Data Breach?

 “...The insurance industry collects and analyzes overwhelming amounts of data. This often sensitive and confidential information becomes the basis upon which many critical decisions are made, and which produces the competitive advantage to provide better policies, prices, and solutions to the market.


All of this data, both historical and cutting-edge, is truly the lifeblood of the insurance industry...”

Critical Elements OF Data Availability ?

 “...Since information is the life blood of most organizations, measures must be taken to ensure that this information remains accessible and useable at all times. [otherwise] Customers start to look for new suppliers, employees stop producing and reputations get tarnished...”

At key points in historic economic development, flows like steam and electricity were the lifeblood of the economy.


Today, across all aspects of business, whether in marketing, security, mobile working or insurance, businesses in all sectors are becoming crucially reliant on flows of data.


Data is lifeblood - that is why clarity on how it flows is critical.




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